Daily control Event coverage Unit economics Conversion watch Profitability

Daily paid-media decisions: profitability trend, scale opportunities and campaigns requiring action.

DAILY MEDIA OPTIMIZATION

Know what to scale, fix or stop

Use this view every day to compare advertising-attributed margin with spend, spot week-over-week deterioration, and open the campaigns that need action.

Live decision view

DAILY WORKFLOW

Start with the last 7 completed days. Check blended ROMI and its week-over-week direction, then work through Scale, Reduce / review, and Fix measurement. Open Campaign Explorer for the exact campaign, ad group, sold event IDs and margin drill-down.

PROFITABILITY TREND

Selected period versus previous period

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ALL-EVENT PERFORMANCE

Paid marketing across events

Direct Windsor delivery facts, GA4 campaign attribution, sold-event margin and campaign coverage.

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HOW TO READ THIS VIEW

Revenue and spend use the same selected window. Campaign presence and delivery freshness are shown separately.

EVENT EXPLORER

Events and campaign coverage

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Event	Geo / date	Flags	7D overall revenue ⓘ	Ad-attributed revenue	Attributed margin	Paid spend	Impressions	Clicks	CTR	CPC	Campaign coverage	ROAS	ROMI	ROI

CAMPAIGN → AD GROUP → EVENT

Campaign explorer

Campaign totals for Google and Meta, with Google-only ad group drill-down, sold event IDs and attributed margin.

Live catalog

ATTRIBUTION SCOPE

Campaign view is the comparable cross-channel level. Google can be expanded to canonical ad groups; Meta remains at campaign level because the source is campaign-level. The promoted-event switch keeps only sold event IDs matching the promoted Google event; Meta campaign sales are already event-linked.

CAMPAIGN DYNAMICS

Selected scope versus previous period

Daily weighted ROMI and spend for the current filters.

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GoodBorderlinePoorInsufficient / unallocatedROAS: green ≥3, amber ≥1. ROMI & ROI: green ≥1.5, amber ≥1.

MEDIA HIERARCHY

Campaign totals and promoted events

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Campaign	Linked event	Spend	Revenue / sales	Attributed margin	Impressions	Clicks	CTR	CPC	ROAS	Row ROMI	Campaign ROMI	Trend vs previous	ROI

PAID MEDIA DYNAMICS

Channel dynamics

Google and Meta spend, directly attributed revenue and profit over time.

Live catalog

CROSS-TAB CHECK

Checking Channel dynamics against Campaign explorer for the exact same dates and channels…

TIME SERIES

Spend, revenue and profit

Period	Channel	Spend	Impressions	Clicks	CTR	CPC	Attributed revenue	Attributed profit	ROAS	ROMI

MATCHING & FRESHNESS

Data quality

Cases that need review: missing promoted/sold event IDs and incomplete margin coverage.

Live audit

QUALITY CONTRACT

Old and new ad-group names are merged by a canonical name. Margin uses the sold event’s Completed Orders rate; when that history does not exist, a clearly labelled revenue-weighted fallback is used in this order: country → market cluster → global. Services such as Refund Guarantee remain 100% margin.

REVIEW QUEUE

Matching and margin cases

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Issue	Campaign / event	Channel	Spend	Impressions	Clicks	CTR	CPC	Revenue affected	Why it is here

CHECKOUT ADD-ONS · GA4

Conversion-killing upsells

Events/concerts only — the attractions version lives in Pricey (attractions-marketing.platinumlist.ai, Funnel tab). Which events show the checkout add-ons screen, and whether it correlates with worse checkout→purchase conversion.

Live GA4 event counts

HOW TO READ THIS

Correlational, not session-verified — GA4 event counts per event_id, not a proven per-user "saw upsell → bought" chain. Sorted worst-first on one score: a real measured before/after drop where enough history exists, otherwise conversion vs the average across every event with the screen enabled. Rows below the volume floor (fewer than 50 upsell views in 30d) sink to the bottom as noise, not evidence. Offer status is based on the most recent upsells_page event: Active today/yesterday, Recently unobserved (2–6 days), or No longer observed (7+ days). GA4 can arrive up to two days late, so the final state is deliberately conservative.

WORST FIRST

Upsell conversion watch

Checkout CR is purchase events ÷ begin_checkout events. Peer delta uses venue → city → market cluster (UAE / KSA / GCC rest / Worldwide) → all markets, excluding the event itself; a cohort needs at least 3 peers and 100 checkouts.

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Event	Event date	Venue	Country	Commercial	Checkouts 30d	Purchases 30d	Checkout CR ⓘ	Upsell events / checkout ⓘ	Peer delta ⓘ	Offer status ⓘ	Days active	Before→after	Left at add-ons ⓘ	Similar events ⓘ

DIRECT ATTRIBUTION · OKR VIEW

Profitability by campaign type

Weekly attributed profit versus actual Google Dynamic Ads cost for core events and venue groups.

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OKR · GOOGLE SEARCH NET ROMI

Plan vs actual

Same rows and buckets as the OKR sheet: ROMI = (margin − acquiring) / spend, break-even 100%.

Quarter

OKR row	Plan	Actual	vs target	Spend	Attributed revenue	Margin	Acquiring	Net profit before ads
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CALCULATION · WEEKLY VIEW BELOW

ROMI = profit_aed_ads / cost; ROI = completed-order margin / cost; net profitability = (profit_aed_ads − cost) / cost. The weekly view is for trend reading; it does not subtract acquiring and is not the OKR measure. OKR plan vs actual lives in the table above.

From To Country group Campaign type

WEEKLY DYNAMICS

All dynamic events

Direct ROMI and net advertising profitability by week.

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CAMPAIGN-TYPE BREAKDOWN

Current-window profitability

Campaign type	Actual cost	Impressions	Clicks	CTR	CPC	Attributed revenue	profit_aed_ads	Net ad profit	ROMI	ROI	Net profitability	Match coverage

EVENT UNIT ECONOMICS · 107055

Hans Zimmer Live at Etihad Arena in Abu Dhabi

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DIRECT ATTRIBUTION PROFIT_AED_ADS MATCHED PAID SPEND ACQUIRING ESTIMATE

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THE ANSWER

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PROFIT BRIDGE

Advertising contribution

DIRECT ATTRIBUTION

UNIT ECONOMICS

Observed margin mix

LIVE LEDGER

DAILY PERFORMANCE

Attributed revenue, profit and paid media

Direct non-multichannel attribution and matched paid spend by day.

No multichannel uplift or commission-percentage model.

PAID MEDIA · MATCHED

Campaign costs and matching

Only the agreed Meta and Google scopes are included.

ACTUAL SPEND

Channel / matching	Campaign	Active	Spend	Impressions	Clicks	CTR	CPC	Conversions	Attributed revenue	Attributed profit

MARGIN LEDGER

Completed-order earnings · reconciliation

Booked item	Rows	Earned

DATA CONTRACT

Know what to scale, fix or stop

Selected period versus previous period

Paid marketing across events

Events and campaign coverage

Campaign explorer

Selected scope versus previous period

Campaign totals and promoted events

Channel dynamics

Spend, revenue and profit

Data quality

Matching and margin cases

Conversion-killing upsells

Upsell conversion watch

Profitability by segment

Profitability over time

Segments

Profitability by campaign type

Plan vs actual

All dynamic events

Current-window profitability

Hans Zimmer Live at Etihad Arena in Abu Dhabi

Advertising contribution

Observed margin mix

Attributed revenue, profit and paid media

Campaign costs and matching

Completed-order earnings · reconciliation

What is included

PerformanceMarketing

Know what to scale, fix or stop

Selected period versus previous period

Paid marketing across events

Events and campaign coverage

Campaign explorer

Selected scope versus previous period

Campaign totals and promoted events

Channel dynamics

Spend, revenue and profit

Data quality

Matching and margin cases

Conversion-killing upsells

Upsell conversion watch

Profitability by segment

Profitability over time

Segments

Profitability by campaign type

Plan vs actual

All dynamic events

Current-window profitability

Hans Zimmer Live at Etihad Arena in Abu Dhabi

Advertising contribution

Observed margin mix

Attributed revenue, profit and paid media

Campaign costs and matching

Completed-order earnings · reconciliation

What is included

Performance
Marketing